http://cultureofsoccer.com/2007/06/19/the-sapir-whorf-hypothesis-and-how-language-affects-our-understanding-of-soccer/
In the Japanese language, for example, the word for self is jibun. This word is made up of two parts, ji, which means part, and bun, which means group. Put together, jibun, the Japanese word for self, literally means part of a group.
This may seem like mere semantical nitpicking until one also considers the way Japanese people typically conceive of the self. Unlike Western culture, which is more inclined to view an individual on his or her own, Japanese culture views people always within the context of a group. (For further reading on this topic, I recommend Japanese psychoanalyst Takeo Doi’s book The Anatomy of Dependence.)
